Hyper-Local Google Ads & Paid Search Funnel for Same-Day Health Checkups
Dominating emergency pathology and preventive health checkup search terms in Jamshedpur to slash patient acquisition costs by 43%.
Monthly Online Bookings
Cost Per Patient Acquisition
Google Search Click-Through
Maps 3-Pack Ranking
Why Legacy Marketing Was Falling Short
The diagnostic center was losing high-margin comprehensive health package bookings to national diagnostic chains with massive budgets. Their existing Google Ads were poorly organized with broad match keywords causing budget waste.
Our Data-Backed Execution Framework
Complete overhaul of Google Search ad groups with tight single-keyword themes (SKAGs) and negative keyword exclusion.
High-speed, mobile-optimized landing page with instant WhatsApp booking and home-sample collection requests.
Google Business Profile local SEO optimization to dominate the Google Maps 3-Pack in Sakchi.
Call-only ads during morning peak hours (7 AM - 11 AM) when diagnostic inquiries peak.
How We Brought The Strategy To Life
Phase 1: Search Intent Restructuring
Mapped out 200+ high-intent local search terms (e.g., 'blood test at home Sakchi', 'MRI scan Jamshedpur') and removed wasteful non-converting queries.
Phase 2: Ultra-Fast Landing Page Build
Built a sub-second loading landing page with clear test pricing, NABL certifications, and one-tap WhatsApp sample booking.
Phase 3: Conversion Tracking & Bidding Optimization
Implemented offline conversion tracking linked to actual clinic visits, allowing Google's Smart Bidding AI to prioritize high-value bookings.
Verified Campaign Outcomes
- ✓Top-ranked search position for Sakchi medical queries
- ✓Reduced cost per patient acquisition by 43%
- ✓+210% increase in direct WhatsApp appointment bookings
- ✓340+ home sample collections scheduled per month
“BrandAd transformed our digital patient pipeline. Their hyper-focused Google Ads setup dropped our acquisition cost in half while tripling home sample bookings. They are true data-driven specialists.”
Dr. Anirban Roy
Operations Head, Apex Health
Services Deployed
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