Scaling Regional B2B OEM Contracts & Industrial Procurement via LinkedIn & Meta Funnels
How an Adityapur precision machining engineering firm generated ₹1.8 Cr in attributed pipeline through account-based social targeting.
Procurement Inquiries
Attributed Pipeline
Tier-1 Accounts Closed
Cost Per B2B Lead
Why Legacy Marketing Was Falling Short
The client relied on slow legacy offline referrals and trade fairs. With younger procurement managers turning to digital research, their lack of modern digital presence cost them lucrative tier-1 OEM manufacturing contracts to competitors in Pune and Jamshedpur.
Our Data-Backed Execution Framework
Account-Based Marketing (ABM) targeting plant heads and procurement directors at auto & heavy engineering OEMs.
High-authority LinkedIn content demonstrating ISO tolerances, automated CNC machinery, and delivery turnaround metrics.
WhatsApp direct-inquiry funnels for RFQ (Request for Quotation) downloads and technical spec inquiries.
Retargeting website visitors with case studies and client validation proof.
How We Brought The Strategy To Life
Phase 1: B2B Brand Identity & Authority Assets
Filmed high-definition shop floor footage in Adityapur showing 5-axis CNC machining, QA testing labs, and certified safety standards.
Phase 2: Precision LinkedIn & Search Funnels
Launched hyper-targeted campaigns reaching procurement officers, supply chain VPs, and engineering directors across Eastern India's industrial corridor.
Phase 3: Lead Qualification Automation
Integrated automated WhatsApp CRM routing to instantly qualify inbound RFQs and connect buyers with senior sales engineers in under 5 minutes.
Verified Campaign Outcomes
- ✓+180% increase in qualified procurement inquiries in 6 months
- ✓Direct pipeline established with 14 Tier-1 OEM manufacturing accounts
- ✓₹1.8 Cr in attributed qualified procurement pipeline generated
- ✓Reduced average sales cycle duration by 35 days
“BrandAd completely demystified digital marketing for our industrial manufacturing setup. We never believed LinkedIn could close heavy engineering contracts until we signed 14 new OEM tier-1 buyers in under 6 months.”
Rajesh Sharma
Managing Director, Adityapur Engineering Works
Services Deployed
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